RESUME | kelliesenese.com

9 years of experience ART DIRECTING, DESIGNING
& CONTENT STORYTELLING

Serve as Art Director for Ulta’s social, digital, TV and experiential portfolio (incl. Facebook, Instagram, Snapchat, TikTok, Pinterest).
Art Directed Ulta’s record breaking Spring 2025, 21 Days of Beauty brand campaign; exceeding our sales benchmark.
Provide creative direction across set design, wardrobe, hair, makeup, and shot direction for TV commercial and OLV executions.
Led creative for TikTok’s first-ever TikTok Beauty Month with Ulta Beauty as the exclusive retailer; Art directed bespoke pieces of influencer content around the campaign theme; Secured Times Square digital billboard featuring the influencer content;Garnered 15M impressions.
Art directed a full funnel organic and paid social campaign for the biggest launch in Ulta Beauty history, Charlotte Tilbury.
Lead a team of designers, editors, producers and writers to translate briefs into thoughtful brand storytelling.

Contributed to dozens of high-performing creative campaigns, driving 193% follower growth on TikTok and surpassing 1M followers within six months.
Supported the development and launch of the first in-house social and video content studio, streamlining workflows and optimizing creative production processes.
Served as creative lead with external agencies including, INK MGMT, Vidmob, VaynerMedia.

Represented Ulta at celebrity events, capturing social content (Beyoncé, Rihanna, Ariana Grande, Kylie Jenner, Millie Bobby Brown) and fostering stakeholder relationships.
Art directed and led creative briefing for high-profile celebrity content shoots, including Billie Eilish, Courtney Kardashian and Halsey.
Partnered closely with Influencer Relations Managers to brief top-tier creators on developing relevant, relatable, and on-brand content.
Fostered and maintained strong influencer relationships through consistent engagement at events, activations, and on-set collaborations.

Designed and produced hundreds of Instagram assets, contributing to audience growth from 6M to 7M followers.
Mentored junior designers and editors while overseeing the end-to-end social creative process from concept to delivery.
Regularly appeared in and captured social video content for Ulta Beauty, including a top-performing Snapchat video that exceeded the swipe-up benchmark by over 5,000% (15.7% vs. 0.16%).

Designed and animated all Ulta Beauty Instagram content across paid and organic social channels; launched and developed Ulta’s official Giphy account.
Ensured brand consistency while creating content for dozens of diverse partner brands within Ulta’s portfolio.

Illustrated dozens of monthly social assets for Chomps, a leading health-focused meat snack brand.
Created custom illustrated social content to support Cameo’s 2020 election campaign.
Developed original illustrations for Wilson Sporting Goods’ in-store holiday activation.
Designed illustrations for Aldi’s social and PR channels.
Created marketing for 4 successful comedy shows at The Second City Chicago, resulting in multiple sold-out runs.

ART DIRECTION, GRAPHIC DESIGN, ILLUSTRATION, ADOBE CS, ANIMATION, PHOTOGRAPHY, IMPROV, CASTING,

CONTENT CREATION, HAND LETTERING, PROCREATE, SOCIAL MEDIA, FIGMA, DIRECTING, CREATIVE WRITING, SOCIAL STRATEGY, INFLUENCER MARKETING, ACTING