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KELLIE SENESE
ART DIRECTION & CONTENT
Ulta Beauty: Art Director
As Art Director for Ulta Beauty’s Big Summer Beauty Sale, I led the campaign end-to-end, stepping in as producer, creative strategist, and operational partner to bring it to life from the ground up. The result was a high-energy, joy-forward campaign that put guests in a summer mindset and reinforced Ulta Beauty as their go-to summer destination
We Our hero spots above set the tone for the campaign, from there we created a handful of assets to pulse throughout the campaign on social, see below.
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